Carnegie Learning came to us to help develop content for their website and to create an animation to tell the story of their company brand and their new product launch, DigitalACE. Our work focused on sharing the innovative, research-driven work that Carnegie is doing in the world of mathematics teaching and learning. To tell this story we created two animated videos, the first, highlighting the work of Carnegie, and the second, introducing DigitalACE.

What we did:
Content development for website.

With Crush Creative:
Project Management, Concept and Story Development, Script, Storyboard, Visuals, Video, and Editing for two unique 2-Minute Videos.  

What we did:
Brand, Message, Content Development, Project Management; Video Script 

Collection of Carnegie Learning & DigitalAce visuals

With Crush Creative:
Animation; Video (Storyboard, production, editing); Website

Project Details

Customer research (1:1, online bulletin boards, small-group discussions), Business cases, Case studies, Videos to showcase customer stories, Social media sharing of customer stories digitally and via video

We worked with our client to identify, recruit, and interview district leaders from across the country to understand how they were handling the challenges of implementing the Common Core State Standards. We created customer case studies telling their unique implementation stories and then took that content and created a quick and easy tool for customers to use in finding answers to their Common Core challenges based on the shared expertise of others facing the same challenges